The most refined and intelligent design for unparallel delight.

The new IQOS ILUMA i PRIME, designed with elegance and packed with new advanced features, it flexibly adapts to you, so you can own your tobacco moment.

On top of the IQOS ILUMA advantages, IQOS ILUMA i PRIME offers new innovative features: Touch Screen, Pause mode, FlexPuff and a flex battery.